An executive asks for an AI strategy because competitors advertise AI. The company has not identified a customer problem or an outcome metric. What should happen first?

1. Define the customer or business problem and measurable outcomes before selecting the AI solution.
2. Measure success only by the number of times AI appears in the product description.
3. Require every department to deploy an agent within one week.
4. Purchase the largest model commitment before assessing any use case.